ДІДЖИТАЛІЗАЦІЯ В КРЕАТИВНІЙ ІНДУСТРІЇ ДЛЯ РОЗВИТКУ ОСОБИСТОСТІ

Abstract

Innovation and creativity have become widely used terms in many national development strategies. The terms “innovation” and “creativity” are used in development strategies around the world. Nowadeys, the creative industries have been modified and adapted to the Internet and new consumption patterns, more than any other sector. After creative industries segments analysis, scientists noted that they not only play a significant role in shaping the cultural identity of the nation, but also become an important factor in the growth of the state's economy. Since then, Western European countries have formed the creative economy concept, which they are still actively implementing through their development strategies. The concept of the creative economy comes from an innovative concept combined with creativity, namely with the creative industries. The creative industry in Ukraine has been developing rapidly over the last 5 years - new mobile applications, online platforms, new audio and video production and much more are being created. And you can see that the rapid growth has caused by the digital technology in the creative industry. Creative industries are an important tool for integrating modern digital trends and technologies into the cultural space of Ukraine. Creative industries are large-scale, and relate to the interaction of different sectors. These creative sectors range from activities rooted in traditional knowledge and cultural heritage to technology and service-oriented subgroups such as audiovisual and new media. The main goal of this article is to study the current situation of the creative industry in Ukraine and how it has been affected by the digitalization. The article considers the topics of creative industry and digitalization – their trends and the impact on each other in the future. The issues of skill development in the digital age and how educational online platforms in the creative sphere function are also considered. In the article we can discover different types of digitalization and how they act. The influence of digital technologies on the business model of creative enterprises and the importance of the digital economy are studied.