Abstract
Modern ethnocultural processes taking place among the indigenous peoples of the northern and Arctic territories, the current state and issues of broadcasting and preserving their ethnic identity are one of the topical research topics of the world scientific community. The attention to the Ket ethnocultural group is justified by its uniqueness as the last representatives of the Yenisei group of peoples. Research immersion into the foundations of the formation of the modern ethnocultural image of the Kets, including in the information and media space, reveals the need to refer to the cultural memory of the Kets, the basic foundations of their ethnocultural identification. Thus, the study of the representation of Kets in the media space makes it possible to fix the modern information image and visualization features of the Ket ethnocultural group.
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