여행스트레스가 여행태도와 여행의도에 미치는 영향 : 대학생을 중심으로

Abstract

Travel stress management is important because it can help maintain a person's physical and psychological well-being through travel. The purpose of this study is to verify the effect of college student travel stress on travel attitude and travel intention. This paper reviewed relevant literature and derived measurement variables for travel stress, travel attitude, and travel intention. For empirical analysis, a survey was conducted on students enrolled in two universities in Gyeonggi-do, and a total of 210 valid samples were secured. The collected data were subjected to frequency analysis, reliability analysis, exploratory factor analysis, and multiple regression analysis using the SPSS 29.0 program. Six sub-factors of travel stress were derived: tourism environment stress factor, travel cost stress factor, flight and itinerary stress factor, in-flight seat stress factor, destination transportation stress factor, and travel information stress factor. The results of this study are as follows. First, among the sub-factors of travel stress, the flight and itinerary stress factor(-), in-flight seat stress factor(+), destination transportation stress factor(-), and destination information stress factor(-) have a statistically significant effect on travel intention. Second, among the sub-factors of travel stress, airline and itinerary stress factors and destination information stress factors were found to have a negative(-) effect on travel attitude. Third, it was found that travel attitude had a negative(-) effect on travel intention. This study presents practical implications for improving travel services to tourism service providers.