Abstract

ABSTRACT This study examines the chaordic systems influencing holidaymakers’ travel intentions during the COVID-19 pandemic. Using fuzzy-set Qualitative Comparative Analysis, it examines the perceptions of 400 UK holidaymakers travelling to Cyprus. A complementary Necessary Condition Analysis evaluates the size effects of the examined conditions. Moreover, semi-structured interviews with Cypriot industry stakeholders shed light on the relationships that describe the generated configurations. Two solutions were generated: (i) cultural and destination attributes, and (ii) travel attitudes, whereas qualitative findings revealed that industry stakeholders agree that destination attributes, especially the cultural aspects of a place, and a combination of positive and negative travel attitudes are influential on travel intentions. The results showcase the complexity upon travel intentions during uncertainty, yielding significant theoretical and practical implications.

Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call