Фестивалі вуличної їжі як елемент туристичної дестинації

Abstract

For many world economies, the field of tourism is one of the main priorities, because budget revenues from it are at a fairly high level. Gastronomic tourism in the world and in Ukraine, in particular, is gaining popularity among various categories of tourists. The article investigates and analyzes the features of street food festivals as an element of a tourist destination in modern conditions of economic development. The necessity of scientific research of the declared subject is substantiated. We consider destinations as location objects that have tourist and recreational resources available due to the availability of the necessary infrastructure, which are delivered to the consumer in the form of a tourist product formed and prepared for sale by modern means of marketing communications in the system of integrated business management. Gastronomic tourism is positioned by us as a factor of socio-economic development of territories. The development and peculiarities of functioning of world famous food festivals are trace: Bacon Fest (Sacramento, USA), Food and Wine Festival (Melbourne, Australia), Peixe em Lisboa (Portugal), Brussels Food Truck Festival (Brussels, Belgium), Pizzafest (Naples, Italy), Taste of Chicago (Chicago, USA), Fiesta del Marisco (O-Grove, Spain), Salon du chocolat (Paris, France), Ribfest Toronto (Canada), Foodies Festival Brighton, (UK). The influence of gastronomic tourism on the brand formation of the tourist place within the spatial boundaries of which it takes place is emphasized. The main characteristics of the life cycle are identified and the factors influencing the stage of development of street food festivals in the context of a tourist destination are identified. Thus, street food festivals not only involve tourists in the gastronomic heritage of the region, but also contribute to the acquaintance with the cultural, historical, social, economic, archaeological features of the region.