КОМУНІКАТИВНА ПОЛІТИКА НАТО: БАЗОВІ ТЕОРЕТИКО-ПРАКТИЧНІ ЗАСАДИ

Abstract

The article examines the communication policy of the Northern Alliance (NATO), the conditions of its formation, the stages of its formation, and the key principles of NATO’s strategic communications system, which is an integral and important component of the internal and external political activities of the defense bloc. The main definitions of the term strategic communications and their components, the concept of hybrid war, etc. are given. It was found that the lack of a comprehensive communication strategy for the coordination of various activities and the formation of messages and narratives during the NATO mission in Afghanistan pushed the Alliance to develop a strategic communication system. Currently, the Alliance is making efforts to comprehensively develop the Organization’s communication policy, increase the level of awareness of the population of NATO member countries regarding the bloc’s values, goals, operations and actions. The article substantiates the influence of the Russian-Ukrainian conflict on NATO’s awareness of the need to fight the manifestations of the hybrid war of the Russian Federation, which it is waging in Ukraine, Moldova, Georgia, as well as in Central and Eastern Europe. The Alliance recognizes that an effective strategic communications system is extremely important in countering Russian propaganda.