ПІДГОТОВКА ФАХІВЦІВ ЗІ СТРАТЕГІЧНИХ КОМУНІКАЦІЙ ДЛЯ МІНІСТЕРСТВА ОБОРОНИ УКРАЇНИ

Abstract

<p><em>The article is a study of the current state of information danger in a «hybrid war», which has led to the increased attention to the training of specialists in strategic communications in the Ministry of Defense of Ukraine. The aggression of the Russian Federation against Ukraine, especially in terms of information aggression, led to the search for possible mechanisms for a holistic response to such a challenge by national security experts. One of the mechanisms of such a response is the development of a system of strategic communications. </em></p><p><strong><em>The purpose</em></strong><em> of the study is to analyze the features of training specialists in strategic communications for the Ministry of Defense of Ukraine. </em></p><p><strong><em>Research methodology.</em></strong><em> The methods used in the article are the following: search of the available methodological and scientific literature with analysis of the found material, elucidation of causal relationships, systematization, and analysis of documentation and results of researchers on the problem of the study. A big block of problems related to the formation of an effective system of strategic communications in Ukraine includes a clear understanding of its components and effective coordination of strategic communications in multilevel systems with their own hierarchy, decision-making system, traditions and even goals.</em><em> </em><em>The method of content analysis is used to understand the practices of training relevant professionals in the materials of the media.</em><em></em></p><p><strong><em>Results.</em></strong><em> The content of strategic cooperation between Ukraine and NATO in the field of strategic communications is considered. To implement the Plan, the Ministry of Defense of Ukraine, within the framework of the package of Partnership Goals between Ukraine and NATO, launched a new program of Partnership Goal C0021 «Strategic Communications», which provided a set of systemic measures in this area, which must be implemented by the end of 2018. The activity of the higher educational institutions within the educational program and with the involvement of other educational institutions in the field of improving the level of training of specialists in strategic communications is characterized. The National University of Defense is creating an appropriate training base, a comprehensive model of strategic communications with the involvement of relevant units at all levels. Since 2018, NANGU has been training applicants for higher education in the specialization «Linguistic support of troops and strategic communications» at the bachelor and master’s levels. </em></p><p><strong><em>Novelty.</em></strong><em> The main emphasis in the training of specialists should be on the training of professional project managers and analysts to work in a dynamic and unpredictable communicative environment, where strategic communications are formed and the market of new information tools is rapidly developing.</em></p><p><strong><em>Practical </em></strong><strong><em>significance</em></strong><strong><em>.</em></strong><em> The research results will be useful in the educational process of universities.</em></p><p><strong><em>Key words: </em></strong><em>strategic communications, cadet, professional training, hybrid war, principle, counteraction, mechanism.</em></p>