생활스포츠이벤트품질이 참가자의 참여만족과 지속의도에 미치는 영향 연구

Abstract

The purpose of this study was to firstly examine the effect of sports event quality directly on participants' satisfaction with participation. Second, this study examines the effect of sports event quality on the participants' persistence intention. Third, this study examined the effect of participant satisfaction on participation intention on sustainability. Lastly, this study was to identify which quality factors affect the participation satisfaction and persistence intention through sporting events according to the results obtained through empirical analysis. The results of this study are as follows. First, it was analyzed that the physical environment quality, interaction quality, and outcome quality of sports event quality had a significant positive effect on participation satisfaction. Second, the interaction quality and the outcome quality of the sport event quality were analyzed to have a positive effect on the sustaining intention. Lastly, public contribution, social recognition, and personal achievement of participation satisfaction had a positive effect on sustaining intention. The study of the impact of the sport event quality suggested by this study on the satisfaction of participants' participation and sustained intention suggests various implications for establishing a more effective and productive strategy for life sports events. As a result, it is expected to be a useful resource not only for the academic approach to the promotion of national life, but also for the practical aspects.