ІНВЕСТУВАННЯ ІНТЕЛЕКТУАЛЬНОГО КАПІТАЛУ В ІННОВАЦІЙНИЙ РОЗВИТОК ПІДПРИЄМСТВА

Abstract

The article deals with current issues of intellectual capital investment in enterprise development, management practices and performance evaluation of investment of intellectual capital. The concept apparatus of the category "intellectual capital" is analyzed. Appointed to understand the holdings as tangible and intangible resources, which cannot be liquidity and formal registration of power. It is suggested to look at the structure of the intellectual capital of business in terms of specific elements, among them: human assets, market assets and assets, as well as structural assets and assets. In the following, a scheme for the formation and investment of intellectual capital of business is presented. It is proposed to attribute the efficiency of investment to intellectual capital in terms of commercialization of created innovative products, or additional income, taken away by the company after the implementation of projects for a variety of developments. The article defines that the effectiveness of intellectual capital investments cannot be considered only from the point of view of the obtained financial return due to the heterogeneity of its structure, therefore, an additional set of criteria for evaluating the effectiveness of intellectual capital management of the enterprise is highlighted, since the level of effectiveness of intellectual capital management will definitely affect the quality of innovative development of the enterprise. The author proposed to include the following as such criteria: criteria of financial security of the cycle of reproduction of intellectual potential with its subsequent transformation into intellectual capital, such criteria will allow to determine the degree of participation of the company's financial resources in the reproduction of intellectual potential; criteria for the quality of reproduction of the fixed capital, which allow to determine the level of technical and technological reproduction of the fixed capital; production sustainability criteria determined by the level of available innovation opportunities; criteria of socio-economic growth of the enterprise.