Триггеры резонансности и формирование пандемического коронавирусного дискурса

Abstract

The article examines the mechanism of the formation of a resonant discourse using the example of a discourse about the pandemic coronavirus. Special attention is paid to the concept of “trigger” and the characteristics of the main triggers of the coronavirus pandemic discourse. The article describes the communicative and cognitive potential of the triggers “Fear” and “Isolation”. They are manifested in lexical and semantic innovations, in the word-formation activity of the language, in the expansion of associative links. A trigger is viewed as a semantic mechanism that defines strategies for generating text and the formation of a communicative event based on a real event, which caused a public outcry. Concentration of linguistic resources on the event contributes to the formation of a new discursive formation, thematically related to a resonant event generating new structures of sociocultural knowledge.