Abstract
The purpose of this study is to examine how the basic condition(supply of raw material, consumer demand) of seafood processing industry influences on market structure, market behavior and market performance from the view point of industrial organization theory. This study surveyed seafood processing company(red snow crab, alaska pollock, seasoned squid and salted mackerel) in Gyeongsangbuk-do, Korea. The result of study are as follow. First, The material supply structure influences on competitive structure and entry barriers. Second, The change of raw material supply environment influences on market performance. The decrease of raw material supply leads to increase of material price and it leads to decrease in sales & profit. Third, The change of demand influences on market structure. The market with increasing demand leads to the entry of new companies. Forth, The change of demand influences on market behavior(purchase of raw material, production strategy) and it leads to market performance.
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