Abstract

The article considers the market conditions of business, which create grounds for using the newest approaches and methods in preparation and realization of managerial decisions in administrative management. In the conditions of scientific and technical progress, tough competition and instability of the environment, enterprises become more and more complex systems. Therefore, their management needs increasing attention, that is, the application of adequate management methods, which will be in accordance with the improved and more complex operating conditions of the enterprises and will help to ensure their profitable activity. The formation of an effective management system in the company is connected with the system of control, which should take into account trends of market environment development. The system of controlling in administrative management provides an integral view of the activity of enterprises and organizations as in the past, present and allows to form an idea about the future, as well as a systematic approach to the solution and identification of problems faced by the company. Forming a certain framework of the activities of all divisions and services of the Company in order to achieve strategic and operational goals, the controlling takes the administrative management of the Company to a qualitatively new level. Introduction of controlling as a functionally separate direction of business entity work at the enterprise is the main direction for optimal realization of the enterprise's production capacities, provision of growing profitable activity and stable functioning. It is defined, the controlling as the concept of effective administrative management, which provides timely organization of the necessary information concerning internal and external environment, carries out the controlling function, which covers all aspects of the organization's functioning, and also acts as a mechanism, which represents synthesis of elements of accounting, analysis, control and planning, that ensures creation of recommendations for making managerial decisions and achievement of the company's goals. The possibility of rapid adaptation of the company to changes is quite important in the current economic conditions. This, in turn, causes the necessity of introducing a system of controlling in administrative management.

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