Культурные коды в восприятии подростками героев мультфильмов

Abstract

The study of the impact of the entertainment discourse of the modern media environment on the children's audience was carried out, including through a comparative analysis of the perception of school-age children of the heroes of domestic and foreign cartoons, which are based on a similar fairy tale plot and screen fairy tales. The study used the method of psychosemantic scaling with subsequent factorization of data. The factor structures revealed in the course of the study reproduce the semantic spaces of consciousness of schoolchildren who are viewers of the Domestic m/ f “The Frog Princess” and the American “The Princess and the Frog”, as well as the domestic cartoon “The Scarlet Flower” and the American “Beauty and the Beast”. The study involved adolescents aged 13 and 16 years old, a total of 40 people. Significant differences were obtained between the images of the characters of domestic and foreign cartoons by the first factor “Moral and ethical”, by the second factor “Charismatic”, as well as by the fourth factor “Psychological distance”. The differentiation of schoolchildren's perception of m/f heroes made in different cultural traditions is revealed.