농촌관광에 대한 지역주민 지지도에 영향을 미치는 요인

Abstract

This study investigates and analyzes the perception of rural tourism among local residents living in ‘rural experience villages’ of Korea. The purpose is to provide implications for the providers of rural tourism products. As a research method, first of all, the literature reviewed local residents' attitudes to rural tourism and tourism impacts and related prior studies. Through this process, the major influential factors of the rural tourism by the local residents were derived, and then the opinions of the rural residents of the local farm village were collected and analyzed statistically through the sample survey. In order to successfully implement the rural experience village development project, local residents need to actively participate in decision-making. Local residents should actively participate in the early stages of the project so that they can have psychological ownership. Furthermore, the extent of involvement in rural tourism development requires participation in the whole process of policy making, policy enforcement and policy evaluation. In addition to the decision-making process, participation must be made in the implementation and operation of the development, benefits, evaluation and feedback as well. In conclusion, the development method of rural tourism should be in the form of tourism development centered on local community and of local participation type. Therefore, rural tourism development must be applied differently from traditional tourism development, based on the principle of sustainable tourism development.