Abstract

This study verified the impact of digital technology capabilities on architectural innovation and the mediating role of digital leadership capabilities in order to promote competitive advantage and survival of companies through new product launches in the context of recently intensifying digital transformation. A total of 250 valid data were obtained by conducting a survey of small and medium-sized domestic ICT & telecommunications and manufacturing companies, and the Jamovi 2.3.26 application was used for hierarchical regression analysis. As a result of this study's analysis, digital technology capabilities had a positive impact on architectural innovation, and the partial mediating effect of digital leadership capabilities was confirmed in this process. This study contributes to the theoretical expansion of architectural innovation research due to the combined effect of technology and leadership in the context of digital transformation. In addition, in the digital age that brings about rapid and widespread change, a company's technical capabilities are important, but it also presented practical implications that digital transformation can be implemented more effectively by performing architectural innovation through leadership capabilities.

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