Abstract
This study verified the impact of digital technology capability on ambidexterity strategies and the mediating role of digital leadership capability to promote company’s survival and competitive advantage in the context of rapid digital transformation. A survey was conducted on small and medium-sized enterprises in the korea’s manufacturing and ICT & telecommunications sectors, and 250 final effective data were obtained and the Jamovi 2.3.26 application was used for hierarchical regression analysis. As a result of the analysis of this study, digital technology capability has a positive effect on a company's ambidexterity strategy, and in this process, the complete mediating effect of digital leadership capability was confirmed. This study contributes to the theoretical expansion of the ambidexterity strategy literature due to the effects of technology and leadership in the context of digital transformation. It also presented practical implications that companies can achieve digital transformation more effectively by carrying out a ambidexterity strategy through leadership capability, although technical capability is important from a huge transformational perspective.
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