Abstract
The aim of the article is to analyse the study of the integrative and regulatory unity of the human image and language practices in the process of globalization in the modern world. The implementation of cultural polyphony and openness of the axiological system is discussed. The human image is used as a model in the framework of philosophical and scientific knowledge. The unity of the language and the human image from the point of view of the regulatory function is considered in the article on the basis of the teachings of such researchers and philosophers as R. Popper, J. Locke, M. Mamardashvili, etc. The scientific originality lies in the determining role of the human image in its unity with language practices in constructive and projective activity to change society. As a result of the research, several aspects have been identified, within the framework of which the construction of the human image with a regulatory function is actualized.
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