Abstract
The article analyzes the development of customer needs in business structures, which allows you to launch the process of value transformation and creates opportunities for the formation of new management systems. The scientific novelty and practical significance of the work lies in the fact that two concepts are defined: the concept of consumer knowledge and the concept of studying the role of managing this knowledge in predicting changes in their needs. The components of the customer knowledge management process of the business structure are substantiated, and the relationship between the goals, knowledge and types of consumers in it is revealed.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
