ИНФОРМАЦИОННЫЙ БИЗНЕС В КООРДИНАТАХ ВИРТУАЛЬНОГО РЫНКА ТРУДА

Abstract

The article considers the information business, the transformation of which is an inevitable process in the new conditions, namely in the conditions of the remote format of labor force employment and education. The impact of external factors, such as the spread of COVID-19, the Special Military Operation, sanctions from the foreign sector, has accelerated the increasing adoption of digital tools and contributed to their development. In this regard, modern business is rapidly responding to new challenges and adapting, creating new tools and models of interaction between themselves and other economic agents. The information business is no exception. It is believed that it was the Internet that separated the infobusiness from business and became one of the key channels of communication between infobusinessmen and other market participants. Moreover, the article provides data on the situation in the Russian online education market. So, in 2021, Russians aged 18 to 64 spent a total of 226 billion rubles on additional online education (in 2019 – only 19 billion rubles), while the cost of full-time education in the same direction amounted to 214 billion rubles. (121 billion rubles at the end of 2019). At the same time, if we consider the situation in the outside world regarding the income of companies in the field of information business, since revenue is one of the key performance indicators, then Russia at this stage is far behind the United States, China, Japan, and Germany. This article illustrates the impact of the information business on the labor market, or rather the changes it is undergoing: the classical employment model is becoming obsolete, resulting in the formation of a flexible, virtual labor market. At the same time, not only positive, but also negative consequences of the development of information business in the labor market are indicated. Negative consequences are characterized by the risk of cyber threats; the growth of unemployment in the labor market, caused by the dissonance of “failure” in mastering new professions; “digital divide” caused by a gap in digital education, access to digital services and products, which leads to a gap in the level of well-being.