노스탤지어를 활용한 지역 유니크베뉴 활성화 - 홍성원도심을 중심으로

Abstract

The purpose of this study is to revitalize local unique venues using nostalgia. To do this, I searched for the theoretical background of unique venues using nostalgia and analyzed domestic and foreign cases, and discussed the current status and activation plan centering on the case of town center in Hongseong-gun. Nostalgia is a bitter, sweet, sometimes painful, and pleasant feeling of the past by missing the experience of a certain point in the past that cannot be returned at the present point. Nostalgia can be divided into personal nostalgia related to autobiographical memory and collective nostalgia based on public memory. It also affects tourism activities, is widely consumed through the media, and furthermore, the public itself reproduces it. Unique venue is attracting attention as a factor that strengthens the unique charm of the region, and efforts have been made to discover places related to the nostalgia. In Korea and Japan, unique venues, which have strong nostalgic attributes such as history, tradition, and modern culture, is combined with various types of content. Hongseong-gun was a representative city in the western part of Chungcheongnam-do, which has a history of a thousand years, but the decline of the original city center is rapidly progressing due to the creation of a new city, population outflow, and the relocation of major institutions. As an alternative to overcome this, it suggested discovering and utilizing nostalgic unique venues to expand the related population, branding the government-owned city unique venues, archiving Hongseong public memory assets, and unique venues, which enables sustainable and carbon-neutral tourism.