ВЄРКА СЕРДЮЧКА – ТРІКСТЕР СУЧАСНОЇ СОЦІОКУЛЬТУРНОЇ РЕАЛЬНОСТІ УКРАЇНИ

Abstract


 
 
 The article is dedicated to the trickster problematics. The methods of investigation: sociocultural analysis, comparative and biographical methods, interpretation. The subject of investigation: a trickster of modern Ukrainian sociocultural reality on the example of Verka Serdjuchka, the modern Ukrainian pop star (Andriy Danylko, the artist). The results of investigation: based on the works of famous foreign and Ukrainian scientists dedicated to mythologem problematics and trickster archetype and using generalizing characteristics of this cultural phenomenon identified by Mark Lipovetsky, Professor of Colorado University (the USA) (such as ambivalence, mediator function, liminality, transformation of transgression into artistic gesture, direct or indirect connection with sacral context) the character of Verka Serdjuchka as a trickster was analyzed. The work emphasizes such special characteristics of this cultural hero as aptitude to transformation (external and inner, social and cultural), status changes ( from a saleswoman and a train host to a glamorous show programme host and a first-rate pop star, the fact being confirmed by the second place won at the Eurovision song contest in 2007 ); changes in the appearance (from a frayed jacket, a checked skirt and a beret to a futuristic silver garment with a metal star on the head); changes in speech and lyrics of the songs, that is, substantial decrease in the use of surzhyk ( a mixture of Russian and Ukrainian words); manifestation of Ukrainian identity which wasn't expressed before.