Abstract
The purpose of this study is to analyze the psychological stimuli and effects of the intuitive design of cigarette pack warning pictures used as part of the anti-smoking policy and to present complementary points and improvements to the existing design.Based on previous studies, the limitations of the current package warning picture were found to be insignificant as the warning picture activates the consumer's defense mechanism, causing negative reactions in some cases.Therefore, this study provides a design proposal for a package through a way to convey the harmfulness of smoking while minimizing consumers' psychological resistance and rejection, while also naturally accepting the need to promote tobacco brands and quit smoking in point of purchase. Currently, the warning picture and point of purchase (POP) of cigarette packages induce conflicting effects, so I would like to propose this in a more complementary direction.
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