ОСОБЛИВОСТІ РОЗВИТКУ ЛОГІСТИКИ ТУРИСТИЧНИХ ПОСЛУГ В УКРАЇНІ

Abstract

The article reveals the peculiarities of the development of logistics of tourist services from the standpoint of the practical aspect. It is determined that the introduction of logistics tools for tourism services management, namely the provision of integrated tourism services, is to create effective mechanisms for managing the flow of tourists, transport, information, financial resources, services and logistics of tourism services. The logistics of the tourism process have been found to reduce costs and improve customer service. It is established that to improve the quality of tourist services it is necessary to increase the level of security and service, to provide additional services to consumers of tourist products. The introduction and use of logistics technologies in the tourism industry allows to achieve high results, mainly due to the fact that the application process is consistent with the domestic economic policy of tourism organizations and complements it. The analysis of statistical data showed that in 2021 compared to 2020, the volume of realized tourist services in Ukraine increased significantly, in particular those services provided by travel agencies and tour operators. It is proved that the leaders-providers of tourist services are Lviv and Ivano-Frankivsk regions. It is determined that the share of tourists who use leisure and recreation services is significant in the structure of tourist services. It has been proven that logistics management, which takes into account the details of the travel services market, should: ensure or balance demand, or provide maximum satisfaction as much as possible; constantly research the needs of customers and collect information about their negative evaluations of travel services; provide for the formation of a long-term logistics chain of tourism participants; provide travel companies with a competitive logistical advantage in terms of time, service and cost; provide for the search for a mechanism by which the territory in which tourist activities are carried out is adapted to the conditions of national legislation related to tourist activities, etc. In the future, it is planned to reveal the features of the development of logistics of tourist services in Ukraine during the war.