Abstract
The purpose of this study was to investigate the relationship between perceived environmental cues and fun factors in marine leisure sports facilities for yachting contestants and yacht school participants who have experience using marine leisure sports facilities. The researcher visited and collected the materials from 29th April to 29th May through extracting intentional samples of 250 subjects who participated in the Busan Super Cup International Yachting Contest held in Busan Metropolitan City and the yacht yachting school located in Kimpo City. The collected data were 250 copies, but 219 copies were used for the analysis of this study except 31 copies of inappropriate copies. Using statistical program SPSS 23.0 Version after inputting them individually to the computer, the data analysis conducted frequency analysis, reliability analysis, factor analysis, correlation analysis and multiple regression analysis according to the purpose.BR The results obtained through a series of steps to accomplish this research objective are as follows. First, perceived environmental clues of marine leisure sports facilities partially affect fun factors. The higher the personal service of perceived environmental cues, the more positive response is from interest, health, socialization and recognition.
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