Abstract
The aim of the article is to study the conceptual mapping of the metaphor ECONOMY IS A SICK ORGANISM within Armenian economic discourse. The primary goals of the study encompass analyzing the semantic-structural characteristics of the source domain "sick organism" and exploring the cross-domain mappings of metaphorical patterns derived from the conceptual domains "sick organism" and "economy." The topicality of this article arises from the increasing scholarly attention to conceptual metaphors within economic discourse, both as cognitive instruments and as influential tools for manipulation. The selection of linguistic analysis methods is justified by the nature of the examined data and the research objectives. The examination of the material was carried out through linguistic descriptive analysis and contextual analysis. The research findings led us to conclude that the metaphor ECONOMY IS A SICK ORGANISM gains increased relevance in the press during periods of external economic shocks such as pandemics or wars. The primary intent behind employing this metaphor in press publications is to elucidate the country's economic condition to the non-professional audience through the most familiar source domain ("sick organism"). Throughout the phases of economic crisis, negative metaphors predominated, depicting the economy as weak and vulnerable, with symptoms similar to diseases. Conversely, during post-crisis periods, positive metaphors emphasizing economic recovery become more prominent.
Published Version
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