Abstract
The purpose of this paper is to examine the perceived recognition of the potential foreign tourists from seven different language groups regarding the Korean wave to find their distinctive different issues and needs. In order to find such traits, a survey was conducted on 4,245 international tourists from 7 different linguistic groups who visited the Korea Tourism Organization(KTO)’s website VisitKorea which hosted for the promotion of the Korean Wave. A total of 90 Korean Wave keywords was retrieved from the collected survey data and sorted them into 8 categories using content analysis: Celebrity, ICT, Contents, Culture & Heritage, Shopping, Destinations & Tourism, Korean studies and Event & Festivals. In this research, the differences in issues and the needs of among the tourists from the seven language groups in the 8 categories were studied based on the Construal Level Theory(CLT) and Psychological Distance Theory. Finally, on the basis of the Distance Decay Theory(DDT), several implications of tourism information strategies on the globalization of Korean Wave(Hallyu) tourism were suggested.
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