Abstract
Busan, which is going all out to host and bid MEGA events, conferences, and exhibitions to grow into a global MICE city, should use street lamp banners as an advertising medium to express the identity of MICE city Busan. Currently, advertisements for street lamp banners in Busan only provide information on the overview of each cultural event. The identity of the MICE city of Busan should be captured in the street lamp banner ad to find a way for the city and humans to communicate emotionally. In this study, 137 street lamp banner ads were selected as samples, classified into a total of 9 types by place and type, and then the sample was analyzed by color, size, and position. Among the M.I.C.E types, the proportion of 'Convention' (22.6%) types was the highest, but 67.8% of street lamp banner ads were not included in the M.I.C.E type. The background and title color of street lamp banner advertisements were highly colored, and advertisements title accounting for half of page were found to be 8%. 12% of cases were installed in difficult to see, such as overlapping traffic signs, and 13% of advertisements were exposed considering the direction of drivers and pedestrians.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
