ТРЕНДИ МІЖНАРОДНОГО ТУРИЗМУ В УМОВАХ ГЛОБАЛЬНОЇ ЕКОНОМІЧНОЇ КРИЗИ

Abstract

The article provides an analytical study of the current situation and areas of international tourism as a component of the global economy. The purpose of the study: to identify key factors and analyze the dynamics of the international tourism industry, and to identify promising ways to develop it to restore a leading role in the global economic system. Until the beginning of 2020, the global tourism industry was considered one of the most promising areas of economic activity: a significant contribution to GDP, growing employment in the industry and new jobs in related fields contributed to the active attraction of new businesses and investment. Now the international tourism industry is experiencing a crisis, losing billions in profits both globally. The main negative factors in the resumption of tourist flow are the existing restrictions on travel, slowing down vaccination, the global economic crisis, uncoordinated efforts to resolve the problem between governments, low consumer confidence and the long resumption of air services. In the research course it is substantiated that among the proposed development scenarios there is definitely no sense to expect optimism, because a new coronavirus is spreading around the world and the pace of global recovery will slow down again. Taking into account all the current circumstances of international tourism development, the most current development trends have been identified, including: ensuring social distance during travel, implementation of sustainable tourism principles, comprehensive informatization of the route and full awareness of tourists before and during travel, reorientation to FIT-tourism, change of popular tourist destinations and transfer preferences. Taking into account the identified current circumstances, negative factors and certain trends in world tourism will allow all tourism service providers to resume their activities at the international level and ensure a sustainable flow of tourists, stabilize their financial and economic situation and end the global economic crisis.