ТЕНДЕНЦИИ И ПЕРСПЕКТИВЫ РАЗВИТИЯ ЭЛЕКТРОННОЙ ТОРГОВЛИ В РОССИИ

Abstract

The development of digital technologies has a significant impact on the development of the world economy in the modern world. The introduction of the results of scientific and technological progress has led to a change in people’s lives. Digitalization has predetermined the emergence and development of electronic commerce, which is improving every year, changing, taking an increasingly strong position in international trade. E-commerce is one of the fastest growing technology markets in Russia. The increasing internationalization of production and marketing is a feature of the modern international system. The role of international trade in the context of globalization is becoming increasingly important every day. The sustainable development of the world economy required the participation of countries in international trade. E-commerce is one of the simplified trade procedures that leads to resource savings for traders and the involvement of medium and small enterprises in international trade. Electronic commerce is carried out using computer technologies and electronic data interchange, which distinguishes it from the traditional type of trade. The development of economic relations and information technologies creates new areas of entrepreneurial activity, which can also include electronic entrepreneurial activity.Currently, the development and improvement of digital technologies is an integral part of global integration processes. State regulation of electronic commerce through the improvement of current legislation, support of domestic online retailers and manufacturers, involvement of medium and small enterprises in international trade through the creation of an electronic export trading platform, similar to the Chinese Internet, will help increase the export of Russian goods abroad.