ВИКОРИСТАННЯ ІНТЕРНЕТ-РЕКЛАМИ ДЛЯ ПРОСУВАННЯ ПРОДУКЦІЇ НА АВТОРИНКУ

Abstract

The article reveals and analyzes the tools of Internet marketing technologies, their impact on consumer behavior, offers the most effective channels for promoting the company’s products in the Internet environment, developed advertisements for search advertising, analyzed statistical data. Methods and tools for promoting products on the Internet have been studied. The importance of concentrating business goals in the online environment is substantiated. Methodical approaches to online advertising to promote products are identified. An assessment of the financial condition of the enterprise and its economic activity identified external and internal factors influencing the company’s position in the market. The target audience was analyzed; competitors and the company’s place in the automotive market of Internet commerce were studied. With the rapid development of the information society, the World Wide Web allows you to receive, store, transmit and use a significant amount of information to all participants in market relations. The Internet actively influences the process of conducting business, allow you to form a long-term and effective interaction of business partners, strengthen competitive positions of enterprises. In the information society, the Internet is an active advertising channel. It is difficult today to find both the sphere of entrepreneurial activity and companies that would not be engaged in promoting their products on the Internet. At the same time, different goods and services are advertised on the Internet with different degrees of activity, using different types and tools of advertising. The relevance of the topic is that the Internet actively influences the pro cess of doing business, allow you to form long-term and effective interaction of business partners, strengthen the competitive position of enterprises. To successfully use information and communication technologies and benefit from the use of enterprises must spend financial resources to purchase software, build high-quality infrastructure, create and implement effective systems and technologies, use modern management methods and integrated marketing communications system through online resources Internet.