Abstract
Industry convergence is a phenomenon that has had a profound effect on several industries over the past decades. Despite this, industry convergence has only received limited attention from the academic field. Moreover, there is lack of case work concerning actual convergent industry settings. This paper explores rural tourism creation based on a stock- farming culture focusing specifically on convergence tourism. The research case is Jeju Gasiri Village which was promoted by the New Cultural Spaces Project during 2009~2011. The case sample is the Jeju Horse Park that was created by the New Cultural Spaces Project. Participant observation and a deep interview were conducted during November, 2014~April, 2016. These results imply that culture based rural tourism involves industry convergence, ecotourism, and sustainable tourism. Finally, this research suggests limitations of research.
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