외국인 방문자들의 템플스테이 문화적 체험이 만족도에 미치는 영향

Abstract

The goal of this study is to look at how foreign visitors' cultural experiences through temple stays affect their satisfaction, as well as how intercultural sensitivity modifies the causal relationship between them. To that end, a survey was conducted with 235 foreign participants who had visited 8 temples. The findings indicate that the two cultural experience factors(program and environment) have a positive (+) effect on experience satisfaction. Cognitive sensitivity, a sub-factor of intercultural sensitivity, was also discovered to positively moderate the relationship between the program and satisfaction while negatively moderating the relationship between the environment and satisfaction. Another sub-factor of intercultural sensitivity, behavioral sensitivity, moderated the relationship between the program and satisfaction negatively. This suggests that cultural sensitivity is important in understanding foreign visitors' temple stay experiences. This study has implications in that it tried to understand the experience of foreign participants in temple stay by introducing the concept of bicultural sensitivity that was not well covered in tourism. In addition, tourism, which provides an experience that is essentially different from the activity-oriented leisure tourism experience that pursues the existing hedonic value, provided an important basis for understanding the complex role of cultural sensitivity of foreign experiencers beyond the existing simple causal view.