대중교통 이용이 소매업 매출액에 미치는 구조적 매개효과 분석

Abstract

Such characteristics as population, employment, and block are factors that can have effects on both demand for public transportation use and retail sales. Therefore, the purpose of this study is to demonstrate the structurely mediating effect of public transportation use between retail sales and the neighborhood environment. For the purpose, factor analysis method and the structural equation model are employed as the model for it. The major findings are as follows: The mediating effects in the commercial area were not significant. And, it was proved that there is an indirect effect of transit ridership caused by neighborhood environment factors on the retail sales in the entire area as well as the residential area. It was analyzed that retail sales are varied with about 9.2% median effect in the entire area and about 5.5% in residential area by transit riders. In conclusion, this study empirically demonstrates the important role of public transportation use on increasing retail sales in the Seoul metropolitan area, especially in residental area. In addition, we confirmed that the increase in public transportation use could lead to the revitalization of local residential areas. Therefore, the result of this study suggests that the linkage of public transit accessibility and commercial facilities is important for the economy of a region to be activated.