Abstract
The article examines the role of innovative development in ensuring the effective functioning and development of domestic enterprises in the construction industry in modern conditions. The key factors affecting the success of the implementation of innovations in construction enterprises are systematized and the principles of managing their innovative development are defined. Features and challenges faced by construction enterprises in the field of innovative development in the conditions of martial law in Ukraine are outlined. The main trends in the management of innovative development of construction enterprises were analyzed, which currently include: green construction and carbon-free production as elements of a circular (closed loop) economy; 3D printing technology in construction; digitization of processes/services, use of augmented reality technology; predictive analysis involving artificial intelligence technologies; mobile access technologies and integration of disparate data in processes; robotization of certain works and use of drones; development of the “smart cities” concept. Recommendations and proposals for improving the management of innovative development of construction enterprises to achieve sustainable growth and competitiveness in this field have been developed. The strategy of innovative development of construction enterprises is proposed. The strategy of managing the innovative development of construction enterprises may include the following steps and stages: analysis of the needs and capabilities of enterprises; definition of strategic goals; resource planning; research and development of new technologies, products or services that can be implemented in the enterprise of the construction industry; financing of innovative projects; implementation and commercialization of innovations in practice; monitoring and evaluation of the effectiveness of implemented innovations; ensure establishment of an innovative culture at the enterprise; development of partnership relations with other enterprises; attraction of customers and clients; provision of training and dissemination of knowledge about innovations among the company's employees; establishment of cooperation with state bodies, institutions.
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