Abstract
In the article there are results of research of modern problems, which are
 devoted to an assessment and ways of increasing of competitiveness of
 services of air carriers, for instance, - the leader of the branch - JSC «Aeroflot».
 The author found out effective ways for competitiveness improvement aimed
 to increase demand for this type of service in the conditions of modern Russian
 economy. The complex and complete mechanism of understanding of problems
 is created. These problems are closely connected with the analysis of
 competitiveness which use allows the enterprise to reach effective results in
 realization of goods/services. It also gives the enterprise an opportunity to
 use effective methods in practice.
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