Abstract
This article is devoted to research of features of customer relationship management from the standpoint of quality management. The main stages of the process of attracting and retaining consumers are identified. The article presents the basics of building a full relationship with consumers. Implementation of the requirements and recommendations of ISO 9000 series in terms of processes associated with the consumers is considered. The comparative characteristic of existing methods of customer relationship management is given.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
