Мотивація розвитку цифрових навичок та компетенцій працівників підприємств

Abstract

The introduction of digital technologies in production and everyday life significantly changes the labor market, the ratio of age groups, areas of activity, forms of organization of production and employment, which requires new skills and competencies of workers. Digital skills become critical for both employees and employers. Knowledge in the field of search, filtering, systematization, evaluation and analysis of a large amount of data, digital content and information becomes mandatory for managers and professionals. The peculiarity of modern work is the change of traditional boundaries of labor activity, strengthening the role of individual professional qualities of employees, their competencies. Therefore, the work of a modern worker becomes more pronounced. This fact should be taken into account when implementing new forms of motivation. Motivation to mastering the digital competencies of staff is a process of creating conditions under which employees can realize their values, needs, potential and which have an active influence on the purposeful change of human behavior. In the conditions of economy digitalization the staff motivation methods to digital skills and competences reception, their realization in digital technologies acquire special value. The list of digital skills and competencies is outlined, the expediency of using gamification to activate staff is substantiated, measures of motivation the generation Z to master and use digital skills for work efficiency are developed. Emphasis is placed on the qualities of management and employees in enterprises – "hidden champions".