ОЦЕНКА ИНСТРУМЕНТОВ ПУБЛИЧНОЙ ДИПЛОМАТИИ: ИСТОРИЯ, ЗНАЧЕНИЕ И ОСОБЕННОСТИ

Abstract

Modern international relations require additional sources of influence, as well as different ways of their development and application. One of the sources is public diplomacy, which has many formats and is used by various actors in world politics. The evaluation and management of its tools is aimed at implementing a comprehensive diplomatic strategy of the state in order to influence the population of a foreign state, its political opinions and decisions. The issues of public diplomacy are receiving more and more attention in the expert discourse. Analysis and identification of the most effective methods and technologies of public diplomacy in terms of achieving the set goals should also serve to clarify the features of its influence on political processes. The purpose of the study in the article is to substantiate the fact that public diplomacy is a state foreign policy tool in the format of communication channels for the interaction of the state with foreign societies for political purposes. The research methodology lies in the fact that in order to achieve the set goal and solve problems, dialectical and systemic approaches, general scientific methods of retrospective, situational, comparative, factor analysis, content analysis of scientific literature, economic-statistical, comparative, analytical research methods were used. The research approach is based on a comparison of the emergence stage of public diplomacy and the mechanisms of a new stage in public diplomacy – analyzing the influence of public opinion on the formation and implementation of foreign policy. In addition, an assessment is made of the effectiveness of public diplomacy tools, what, thus, contributes to the understanding that at present public diplomacy serves as a means not only to establish relations between foreign societies, but also to promote the foreign policy interests of the state. As a result of the study, it is shown that higher education is one of the most successful tools in the practice of public diplomacy