Abstract
In this article the planning urgency in modern conditions of enterprises innovative activities development is investigated and generalized and the world and domestic methods and standards of drawing up of a business plan are analyzed.The advantages, positive consequences and disadvantages of implementing the automation are highlighted and analyzed. Substantiation and coverage of issues related to the automation of management systems and software for planning marketing and advertising. A comparative description of special software products functionality that allow to visually interpret the data, make up the financial part of the project, contain tools for analytical analysis, allow you to combine several projects.
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