Abstract
The article is devoted to the research of management features of customer relation-ship from the point of view of managerial strategies aimed at servicing quality improvement. The paper identifies the key phases in the process of attracting customers and their subse-quent retention, which is the foundation for building long-term relationships with consumers. The article discusses the principles of creating effective relationships with customers of busi-ness products. The authors analyzed and compared various methods of managing interac-tion with consumers in the context of modern service quality requirements.
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