Abstract
At the moment, modern retail chains operate in various formats. Our Russian entrepreneurs have learned a lot from foreign networks, adopting their experience, technologies and strategies. For example, such formats of retail stores as outlets, malls, boutiques, discount centers, showrooms, hypermarkets, supermarkets, being a foreign product, have successfully taken root and work on the Russian market, including in Yekaterinburg. Retail formats are developing all over the world according to the same logic, and the Russian retail market repeats their experience. Along with this, we should note the tendency to replace traditional trade formats with more modern ones, as well as the desire to create multi-format retail networks. This makes them more flexible, allows them to make more purchases, increase the share of their own brands, and maintain customer loyalty by satisfying their various requests.
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