ТЕНДЕНЦІЇ РОЗВИТКУ ЕКОЛОГІЧНОГО ТУРИЗМУ В СУЧАСНИХ ЕКОНОМІЧНИХ РЕАЛІЯХ

Background. One of the relevant trends of modern tourism development is ecological tourism, the root ideas of which are based on the provisions of environmental economics – an interdisciplinary scientific approach, widely spread at the moment, which integrates the achievements of economics, ecology and ethics. This objective of this article is to examine the conditions for the effective development of ecological tourism on the basis of the analysis of touristic and recreational potential of the territory of the Southern Moscow region and to establish its influence on the prospects of the touristic activity in the region. Method. The main approach to examining this problem in the article is the principle of unity of ecology, economics and culture which provides an opportunity to examine the pre-requisites for recreational potential of the territory in a versatile manner. While conducting the research presented in the article methods of analysis and classification of factual information and the method of scaling for ranking the territories with different recreational potential were applied. Findings. This article defines the notion of a recreational potential of the territory as a combination of pre-requisites for organization of recreational activity, presents a classification of recreational resources as a basis of a recreational potential, and specifies their content. The article argues that the recreational areas formation principle shall involve the dependency between the environmental value and the degree of anthropogenic impact on it: the higher the environmental value is, the less the anthropogenic interference should be, as well as the environmental protection measures defined more clearly. In order to examine the touristic and recreational potential of the Moscow region the article features the analysis of the natural recreational resources, including climatic and geographical characteristics, involving the cultural and historical ones, providing the analysis of the material base for tourism development. The article develops the criteria of touristic and recreational potential, which include the presence of natural resources, cultural and historical resources, number of facilities for tourists' catering and accommodation, availability of transport system, and places of resort, entertainment and culture. Based on these criteria the territory districts groups with similar potential and efficiency of its use are identified; conclusions on positive and negative sides of touristic and recreational potential of the study territory, as well as on the prospects of the ecological tourism, are made. Improvements. The materials of this study have practical value for the analysis and evaluation of efficiency of the territories' use with objective of the ecological tourism development and enhancement of the region's touristic value.

Nowadays, the ecological tourism sector is promoting effective development on the economy. Today, ecological tourism is one of the areas of modern tourism and it has spread throughout the world in the last decades. Kazakhstan has are great opportunities for development of ecological tourism. The basis of its numerous natural, historical monuments, unique natural conditions and landscapes in the heart of Eurasia. Evidence of ecotourism is known, that is, the interest of Organization of the United Nations, the world wildlife Fund, international Union for conservation of nature and natural resources to the ecotourism further development in the further development of eco-tourism. The result of the study and questionnaires which were conducted in the countries Germany, UK, France, South Korea and Japan have determined a high interest of foreign citizens to ecological tour in Kazakhstan. Our country looking for ways to develop tourism destinations in the practice of foreign countries, as their countries above us in this field. South Kazakhstan is the most beautiful and largest region in the country. It is different with a rich very cultural heritage, warm weather and natural scenery. The work purpose: study problems of effective use of recreational resources and development of ecological tourism in southern Kazakhstan. Duties of work: historical aspects recreational resource and consideration theoretical foundations in development of ecological tourism. The article is devoted to the features of the development of ecological tourism in the South Kazakhstan Region. Prerequisites of its development were formulated in the region, difficulties of the development of ecotourism were characterized and possible ways to overcome them were considered. The current state of touristic recreational ecological potential of South Kazakhstan is being analyzed. The basic tendencies of development of the tourism industry were investigated, that ecotourism can be seen precisely the balance, which can provide jobs and stable high incomes and save intact wildlife. In regions such as the South Kazakhstan, ecotourism can help nature protection, growth of employment and socio-economic development. The conclusions about the perspectives of the ecological tourism in protected areas were made. &nbsp

The purpose of the article: coverage of territorial and sectoral features of development and use of natural and recreational potential of the region for tourism development of Vinnytsia region. Research methodology: methodological basis of the study expert evaluations, analogies and comparisons. Scientific novelty lies in the reasonable relevance of the problem regarding the use of natural and recreational potential of Vinnytsia region as a factor in the development of tourism in the region. Based on the characteristics of natural and recreational resources of Vinnytsia region and the conducted comprehensive assessment, the natural and recreational potential and content components at the regional level are outlined; the economic essence and factors regional natural and recreational potential formation are determined; the territorial-sectoral features of Vinnytsia region natural- recreational potential development and use are revealed; a methodological approach to determine the level of recreational potential development is formulated and analysed on the example of the studied object; the principles and methods of recreational activity optimization, formation, regional natural-recreational potential use and development are improved. Conclusions: Suggestions for improving the efficiency of natural and recreational potential of Vinnytsia region have been articulated: creation and maintenance of the region positive image, dissemination of information about its socio-economic and cultural potential; development of ecological tourism; weekend tourism and rural green tourism; health and medical tourism on the basis of mineral and radon waters of Vinnytsia region; preservation of the region competitive advantages by ecological tourism intensifying; quality improvement and expansion of tourist and recreational services range; promotion of active types of tourism development (hiking, water, horseback riding, cycling, etc.) considering the need to ensure efficient use of nature and environmental protection; development and reconstruction of road transport infrastructure.

Introduction. Ak Cholushpa Nature Park is a specially protected natural area located in the mountainous part of the Altai Republic. The park was established in 2011 on the initiative of the World Wildlife Fund (WWF) on the territory of the Ulagan district, near the state borders of Russia, Kazakhstan, Mongolia and China. The Nature Park borders on two sites of the UNESCO World Heritage Site "Golden Mountains of Altai" – the Altai State Natural Biosphere Reserve and Lake Teletskoye. The space of the natural park has a wide range of objects of tourist interest. Sustainable eco-tourism is based here on natural and archaeological sites that create the image of the natural park, as well as its brand. The purpose of the study is to form an idea of the eco-tourist potential of the Ak Cholushpa Nature Park of the Altai Republic, in particular, based on the results of a sociological survey. The Nature park acts as a point of growth of sustainable ecotourism of the republic, and the tourist potential as a driving force of the economy. Methods and materials. In the course of the research, a systematic approach, a comprehensive geographical analysis, landscape, geo-ecological, recreational and geographical analysis were used. Field trips and hiking routes were conducted to describe the features of the components of the natural environment, landscape complexes, natural sites-attractions and cultural and historical sites to identify and assess the tourist and recreational potential. Radial field routes were carried out close to the tourist routes that are already functioning and are planned to be implemented in the Ak Cholushpa Nature Park. A sociological survey was conducted, in particular, a questionnaire, to identify the interest of recreants in the valley of the Chulyshman River – one of the main clusters of the natural park and the surrounding area. The target interpretation of the results was performed. The study used and prepared new cartographic materials using geoinformation technologies. Research. An idea of the ecological and tourist potential of the Ak Cholushpa Nature Park has been formed. The main objects of tourist interest of the natural park have been identified both on the basis of recreational-geographical and landscape studies, and according to the results of participants in a sociological survey (questionnaire). The results of the survey of vacationers showed the presence of interest in the natural and historical and cultural objects of the territory. Most of the objects of tourist interest in the region were assessed by respondents at the above-average level. Discussion. The conditions, opportunities and advantages of the development of ecological tourism in the Ak Cholushpa Nature Park are considered. The validity of the tasks of the nature park, consisting in the protection of natural and historical and cultural resources with attention to the ethnic identity of the population, as well as the possibility of generating income from the development of tourism business and providing livelihood for the local ethnic population, is confirmed. The main problems of the natural park – inaccessibility and insufficient transport provision - are identified and analyzed. Conclusion. The possibilities of the tourist space of the Chulyshman Valley of the Chulyshman cluster of the Ak Cholushpa Natural Park are great and diverse: Three clusters with a unique landscape diversity have been formed in the Ak Cholushpa Natural Park. They were created to preserve the authenticity and promote the Altai brand, as well as to develop the potential of international tourist cooperation, primarily in the border areas. The development of the republic's tourist space will continue and attract the attention of the public and scientists. The mechanism of development of this process, first of all, is based on natural and, then, on the historical and archaeological resources of the studied recreational space. Ecotourism as a form of sustainable tourism based on visits to relatively untouched natural areas by human influence should play a major role in Altai's development as an international ecotourism space. The main scientific problem is currently connected with the development of recommendations on the use of the possibilities of the tourist space for both the local population and for Russian and foreign tourists. Resume. The article presents the results of research on one of the most promising for the development of nature protection areas in the Altai Republic – the high-altitude natural park "Ak Cholushpa". As a result of the research, it was found that on the territory of the natural park and the Ulagan district as a whole, there are both top objects for which tourists travel long distances, and so far little-needed, but unique locations of tourist interest. In general, the nature park is worthy of the attention of tourists. He makes a tangible contribution to the development of local authenticity of the indigenous peoples of Altai. In the future, the development of sustainable ecotourism based on the objects of tourist interest of the natural park and the entire Ulagan district will serve as an incentive for the economic development of the entire tourist space and the tourism industry of the Altai Republic. Suggestions for practical application and direction of future research. The results of the research can be useful in developing a strategy for the development of tourism in the Altai Republic, as well as in the development of international cross-border and cross-border tourism in the Altai region. It is necessary to develop proposals for the construction of new roads and an increase in the share of paved roads, for which the results of a sociological survey that showed the demand for objects of tourist interest can be used.

The publication highlights the scientific, theoretical and practical aspects of the development of ecotourism within the National Nature Park "Podilsky Tovtry". The territory of the National Park "Podilskyi Tovtry" is a reference territory for regional studies of the development of ecotourism, thanks to the peculiarities of the nature management system, the available resource potential and the strong demand of the domestic tourist market for innovative tourist products and formats of recreational activities.
 Ecotourism originated and is developing in the world's specially protected natural territories, which have the appropriate resource potential. Ecotourism is an integrating direction of recreational activities aimed at harmonizing relations between tourists, tour operators, the natural environment and local communities, which is realized through the greening of all types of tourist activities, nature protection, environmental education and upbringing. Tourists are primarily attracted to ecologically clean regions, where they can fully relax and get emotional satisfaction from communicating with nature.
 The feasibility of the development of ecological tourism in Ukraine is determined not only by economic factors - the creation of new jobs, the development of local communities in remote regions, but also by social needs - the desire of the population for a more holistic and systematic approach, to the problems of health care and the use of free time. According to the experts of the World Tourism Organization, ecological tourism has become the most popular in the last ten years and is one of the tools of sustainable development of any state.
 Ecological tourism is implemented primarily in the territories of national natural parks, nature reserves, sanctuaries, and natural monuments. There is an administrative, scientific, and executive staff capable of competently organizing recreational activities, providing environmental education for tourists, calculating the maximum permissible loads in this area, organizing monitoring of the state of recreational areas, etc. Opportunities for the development of ecological tourism in specially protected areas in different regions of the world have significant differences. In today's realities of the development of the world economy, each country strives to maintain the ratio of its technical and economic development with a share of the territory that is specially protected. Protection of 10-15% of its territory is considered optimal for the well-being of the country.
 The main legal, socio-economic, resource and infrastructural development conditions and their regional features are revealed. In particular, the legal conditions for the development of ecotourism as a component of recreation on the territory of the National Park determine the principle possibility and formats of its development, as well as its priority compared to other types of nature use. The analysis of the existing specialized ecotourism offer demonstrates the development of green tourism in the Transnistria region and individual manifestations of active and educational and cognitive formats.
 It is proven that the basis of the development of ecotourism is the cooperation of subjects, in particular the National Park with specialized travel agents and tour operators directed to the studied region. The most effective format of cooperation is cluster, based on the experience of cooperation and the reputation of the participants. It is limited by significant inertia in the initial stages, which is compensated by a stable increase in demand due to the synergistic advertising effect and autonomous distribution of functions.
 The state of practical implementation of the main areas of ecotourism activity is characterized. Priority local ecotourism destinations within the studied territory are highlighted, their specificity and resource base are indicated, as well as modern directions of ecotourism use. Reasonable factors that contribute to or limit the development of ecotourism within the studied territory.
 Keywords: ecotourism, nature conservation areas, national natural park "Podilskyi Tovtry".

Methods. The methodological research toolkit is a systematic approach to the scientific knowledge of economic phenomena and processes, which is adapted to the popularization of ecotourism in international markets. The article uses general scientific and special scientific methods, namely: historical, abstract-logical, monographic, deductive, abstraction and methods of synthesis and analysis. Results. The experience of foreign countries and international organizations in the development of ecological tourism is analyzed and the activities of progressive, scientifically grounded world practices are investigated. The main problems that hinder the implementation of international experience in the Ukrainian space have been identified: lack of state support for the development of rural, ecological (green), agricultural tourism; low level of information support; imperfection of the legislative and regulatory framework; limited amount of investment resources; insufficiently effective use of the mechanism of public-private partnership when attracting non-traditional sources of financing for investment projects; low level of activity of local authorities in the development of ecotourism; lack of tax incentives for those involved in the provision of ecotourism services. The priority directions for the development of ecotourism in Ukraine are given, taking into account foreign experience. The importance of the development and popularization of Ukrainian ecological tourism in international markets as an element of ensuring a stable situation in the tourism industry is noted. Novelty. The methodological approaches to the popularization of Ukrainian ecotourism in international markets and the generalization of priority directions for the promotion of ecotourism in Ukraine, taking into account foreign experience, have been determined, which will make it possible to determine the country's ecotourism infrastructure as more competitive. Practical value. The experience of developed countries unconditionally testifies that for Ukraine and its regions the issue of developing ecotourism is extremely important, relevant and promising. Thanks to this type of tourism, it is possible to ensure economic growth, high-quality social security, increase the welfare, quality and level of the population, and improve the socio-economic development of territories.

The study is aimed at analyzing the development of ecological tourism in specially protected natural areas in Almaty region using a systematic approach. The purpose of the study is to comprehensively analyze and develop a strategy for the development of ecological tourism in this region. The study is based on the relationship between natural areas and tourism infrastructure, taking into account all factors and influences. To achieve the goal, various research methods were applied. A search for scientific materials on Scopus, Web of Science, ResearchGate, Google Scholar and other platforms was conducted. Keywords for the search included «ecotourism», «specially protected natural areas», «tourism», «nature protection», «system analysis», «tourism in Almaty region». The search for materials was conducted for two months, from February to May 2023. Domestic and foreign experience was studied on the materials devoted to the topic of ecological tourism development. Also during the study a comparative analysis and SWOT-analysis of ecological tourism development in specially protected areas of Almaty region was conducted. The results of the study indicate methods for the conservation of natural heritage and biodiversity in the development of ecotourism. They emphasize the importance of sustainable use of resources, compliance with environmental standards and principles of environmental responsibility. The role of local community participation in ecotourism development is also emphasized to preserve cultural heritage, ensure sustainable development and create positive interaction between tourists and local people.

Ecological tourism has become one of the fastest growing types of tourism and is an important driver of socio-economic development, job creation, improving the welfare of the population, environmental protection and more. Nowadays, there are different approaches in the interpretation of ecological tourism. There is no single conceptual approach to the definition of ecological tourism in domestic and foreign scientific works. Existing differences in the interpretation of ecological tourism are related to the experience and specifics of the scientific approach and understanding of its essence. The lack of a proper theoretical and methodological basis and appropriate organizational and economic structure does not contribute to the effective functioning and development of ecological tourism in the forest fund of the Ukrainian Carpathians. Over the last decade, interest in ecological tourism in the forest fund of the Ukrainian Carpathians has been growing rapidly. This is evidenced by the results of scientific research. This study shows that 66% of respondents traveled in the forest fund of the Ukrainian Carpathians. Only 34% of respondents did not rest in the Ukrainian Carpathians. Thus, there is increased attention to ecological tourism. The article draws attention to the need to develop an appropriate theoretical and methodological basis and conceptual structure of the organizational and economic mechanism for the development of ecological tourism. The peculiarities of the territories of the forest fund of the Ukrainian Carpathians and their significance for travel, recreation, recreation and human health are analyzed. It is substantiated that for the development of ecological tourism in the forest fund of the Ukrainian Carpathians, an important role is played by natural conditions and resources, which form a certain regional natural environment and the main objects for ecotourists. It is emphasized that natural conditions and resources on the territory of the forest fund of the Ukrainian Carpathians provide an opportunity to create clusters of ecological tourism, which contribute to the development of a regional program of ecological tourism, as well as effective international cooperation in this field. It was found that the effective development of ecological tourism is possible only in the formation of an appropriate organizational and economic structure, which would ensure close and coordinated cooperation between them, in accordance with the principles of sustainable development.

The purpose of the article is to analyze the main interpretations of the concept of “recreational and tourist potential” and to determine the recreational and tourist potential of rural areas. The methodology of the survey consists of implementation of systematic approach to the researched problems and the use of various general scientific and special research methods (tabular, grouping, comparison). The scientific novelty of the obtained results stipulates modern scientific and theoretical approaches and variety of interpretation approaches of the recreational and tourist potential of rural areas. Conclusions. The study identified the recreational and tourist potential of rural areas as a set of natural, historical, cultural and other resources related to rural areas, tourist infrastructure that help meet the needs of the population in recreational and tourist activities. The main components of the recreational and tourist potential of rural areas are also identified. Key words: recreational potential, recreational and tourist potential, recreational and tourist resources, rural areas, tourism, tourist potential.

The article deals with the prospects of the development of ecological tourism in the Odessa region. The definition of "ecological tourism" is given, the practice of development of ecological tourism in different countries of the world and regions of Ukraine is analyzed. The purposes of development of ecological tourism are substantiated. The natural and natural reserve potential of the Odessa region is analyzed, potential environmental risks associated with the development of ecological tourism in the region are estimated. An analysis of trends in the development of ecological tourism as a separate activity in different regions of Ukraine and as an auxiliary in rural (green) tourism is conducted.Obstacles to the development of environmental tourism in the region are: lack of proper legal support for the development of this type of tourism; lack of a mechanism for rational and ecologically balanced use of the natural, historical and cultural potential of the region for tourism needs; absence of objects of the nature reserve fund of the highest category of the heritage, which minimizes the development of tourism; insufficient number of developed eco-routes within the oblast.Necessary development of legislative and normative base in relation to the order of exposure, estimation, taking of inventory of resources suitable for to eco-tourism, their passport systems, registrations, determinations of the legal mode of tourist resources and marking of resources, their monitoring on conforming to the normative requirements. Needs the improvement of mechanisms of backuping of earth under a next testament through making alteration in Law of Ukraine "On the naturally-protected fund of Ukraine". In the legislative order it is necessary to fix a requirement in relation to the reflection of limits of the earth reserved under a next testament in plan-building and town-planning documentation that will need making alteration to Laws of Ukraine "On planning and building of territories", "About the General chart of planning of territory of Ukraine. Regulatory, managerial and economic measures aimed at further development of ecological tourism in the region are offered.

Entry. In modern conditions of development of globalization processes, tourism and recreational activities is one of the directions of economic development not only of regions but also the world. The tourism industry on the modern stage the most rapidly evolving and affects the social, cultural, ecological environment and the environment acts as a catalyst for socio-economic development. At the same time, despite the significant amount of scientific research, the specifics of the tour-ist-recreational potential of the regions is not well understood. The aim of the publication is the definition of the functioning of tourist-recreational potential of Odessa region. Results. Determined that the tourism industries are in the top five industries generating the largest revenues in the world. The article examines the features of functioning of tourist-recreational activities. It is determined that the resource potential in each region is different. Refined conceptual and categorical framework in the context of defining "potential" and «tourist potential», «recreational potential», «recreational potential». The approaches to defining the tourism potential: natural, resource. Conducted a comprehensive assessment of tourism and recreational potential of the Odessa region. The tendencies of its composition, present state and usage. It focuses on the problematic aspects of the use of tourist and recrea-tional potential. Conclusions. The analysis of current trends indicates considerable prospects for growth and further development of tourist and recreational potential is the basis for the planning sector at the national and regional levels. Indicates the need for its comprehensive evaluation system, these shortcomings towards the realization of the tourism potential in the sectors of the economy. Key words: tourism, recreation, tourist and recreational resources, environment, the potential tourist and recreation-al potential.

The experience of foreign countries and international organizations regarding the development of ecological tourism was analyzed, and the activities of progressive, scientifically based global practices were investigated. The main problems that prevent the implementation of international experience in the Ukrainian space have been identified, namely: lack of state support for the development of rural, ecological (green), agrarian tourism; low level of information support; imperfection of the legislative and regulatory framework; limited amount of investment resources; insufficiently practical application of the mechanism of public-private partnership when attracting non-traditional sources of financing investment projects; low level of activity of local authorities in the development of ecotourism; lack of tax benefits for persons involved in the provision of ecotourism services. The priority directions for developing ecotourism in Ukraine are given, taking foreign experience into account. The importance of developing and popularizing Ukrainian ecological tourism on international markets as an element of ensuring a stable situation in the tourism industry is noted. Ecotourism products on the international tourist services market were studied. The types and classifications of ecotourism products, organization, and promotion of tourist services in the international tourist market were studied. It has been established that ecological tourism is gaining more and more popularity and occupies a significant place in the tourism industry. It was determined that the emergence of a new type of tourism has a positive effect on the economic development of countries. The most popular in ecological tourism are tours to those countries where there are still priceless natural resources. It was analyzed that the primary goal of ecotourism is the study and preservation of the environment, the preservation of priceless landscapes. This is the main difference from other types of tourism. The potential for the development of international ecotourism is significant. However, it needs to be used more. Thus, one of the main tasks in the field of tourism development is the creation of ecological paths and ecotourism paths. Ecological tourism can be a specialization that will become a competitive alternative to irrational economic activity and, with the support of state institutions, a natural mechanism for ensuring the region's sustainable development. Thus, the development of international ecotourism is a necessary prerequisite: the availability of resource potential, a harmonious combination of natural and anthropogenic objects, and a network of tourist routes that can become the basis of road tourist routes. Keywords: eco-tourism, prospects, solutions, problems, implementation, tour

The paper considers the current development of ecological tourism in the Russian Federation. The causes of backwardness of Russia from the leading countries in the development of ecological tourism are presented. This work reveals the enormous potential that the Russian Federation possesses in terms of the ecological tourism development and describes many specially protected natural areas that can contribute to its brisk growth. The authors identified the main barriers to the development of ecological tourism in Russia. The role and importance of city parks in the development of eco-tourism are illustrated by the example of creating a park for recreation and reading named after G. Tukay in the city of Nizhnekamsk, Republic of Tatarstan. The main functions performed by modern city parks to familiarize the population with nature, the desire to preserve nature objects and increase interest in ecological tourism are described.

The purpose of the study is to explore the current state of tourism development in natural protected areas Republic of Buryatia using the case of Dzherginsky Reserve and to identify favorable and negative factors influencing the development of tourism, to determine the main directions for the development of ecological tourism on its territory. Research methods. The main research method was the comparative geographical method. This method helped reveal the features of the development of tourism in Dzherginsky Reserve in comparison with Baikalsky and Barguzinsky Reserves. The statistical method using the dynamics of visitors in the reserves the Republic of Buryatia was determined. In article shown the number of visitors in Dzherginsky reserve is less than in other reserves. The main prerequisites analyzed for the development of tourism in the reserve and factors identified hindering its development. The cartographic method applied in the analysis of the economic-geographical and transport-geographical position of the reserve. On the method of analogies based, identified and substantiated promising directions for the development of ecological tourism in Dzherginsky Reserve. Research results. In the course of the work carried out, that the main factors revealed hindering the development of tourism in Dzherginsky Reserve are the transport inaccessibility of the territory, the lack of access roads with a hard surface, and the environmental and educational nature of the activity. The analysis showed that since 2008 observed the positive dynamics of the number of reserve visitors. Due to the coronavirus pandemic, there has been a decrease in the number of tourists, which is a temporary phenomenon. The reserve has developed five ecological tours designed for tourists with physical training. The reserve has an ethnotourist complex to accommodate tourists. Conclusions. The development of ecological tourism is a promising area of activity for Dzherginsky reserve, for which there are all prerequisites. However, in order for ecological tourism to be profitable, cooperation with government agencies, representatives of the tourist industry and the local population is necessary. In this regard, it is important to use the existing experience of Baikalsky reserve in training the local population and attracting tourists to serve. At the present stage, it is necessary to develop program documents in which it is necessary to provide for measures to mitigate adverse factors.

<p><em>This study aims to determine (i) Internal environmental factors and weaknesses, (ii) determine factors of external environmental into opportunities and threats in the depvelopment of marine ecotourism in Kotabaru district, and (iii) appropriate strategic alternatives in the development of marine ecotourism in Kotabaru district</em><em></em></p><p><em>This study use destriptive method with qualitative approach. Purposive sampling technique in use to select the sample of 60 tourism and 40 local people who were in Kotabaru district. Data analysis used IFAS, EFAS, SFAS and SWOT analysis.</em><em></em></p><p><em>The result showed that factors of internal environment which became the strength in the development of ecotourism of Kotabaru district are very interesting tourism attraction. It can be seen from natural conditions which are still beautiful, and natural. It is free from pollution and noise, and has very beautiful coral reefs and sea plants, and it is spported by the attitude of local people whoare very friendly and open to tourism. While the factors internal environment which became the weakness in ecotourism of Kotabaru district are limited facilities and infrastructure in the form of limited power supplies, shortage of clean water. In addion, the condition of bad-condition roads caused travel time to reach the tourism attarcations very long. The other weaksness was tourism promotion which was still less than optimal.</em><em></em></p><p><em>The factors of external environment which became the opportunities in the development of ecotourism in Kabupeten Kotabaru were the policies in the depelopment of tourism which are able to attract investors, tourism ttavel agents to open tour and travel services, the policies in development can drive business activites and icrease the sociey’s income and also the policies in the development of tourism can open opportunities to people in every tourism activities. The environmental factors which became threats in marine tourism development in kabupaten Kotabaru were : (1) the fisherman still used tools or equipment which can damage the sea ecosystem, (2) peple still dit not take good care of cleanliness of their living environment, (3) the low awareness of the people of importance of education (4) the development of tourism can influence the local culture wisdom, and (5) the policy of the regional development potencially disturb the activities of people in making their livings as their main jobs.</em><em></em></p><p><em>Priority strategic alternative based on SWOT analysis are : (1) an integrated management of the marine ecotourism development of Kotabaru district-society-based, (2) monitoring the utilization of natural resources should not exceed the capacity of the environment by involving NGOs and government agencies, (3) cooperating with investors in improving tourism facilities nd tourism supporting infrastructure, (4) making tourism-aware group involving government, community, and business as mediators of tourism (5) increasing cooperation with local government with the stockholder in facing high competition, (6) making regular agenda of local cultute festival such as : Mappanretasi and traditional bat races as means of lokal toursm promotion, and (7) diving zones of the use of natural resources with tourism areas.</em><em></em></p>