МІЖНАРОДНА ПРАКТИКА СТИМУЛЮВАННЯ РОЗВИТКУ СУБ’ЄКТІВ БІЗНЕС-МЕНЕДЖМЕНТУ

Abstract

In order to increase the productivity and impact of business on the well-being of people and the sustainability of cities, state authorities and local self-government bodies pay objective attention to unlocking inefficient indicators, because some subjects of business management have turned out to be less successful and signal the feasibility of implementing programs to improve their business management Management assessment of benefits, costs and risks will help to determine business initiatives with the greatest potential, when business management subjects professionally use proposals from government bodies, consultants, other interested parties regarding monitoring the effectiveness of business activities, digital investments, renewal of human capital, allocation of resources , better business ethics. Analytical studies have shown that up to 87% of small and medium-sized enterprises in Ukraine meet the requirements of the Methodology and Analysis of Regulatory Impact; the number of draft regulatory acts increased to 2,712; in these projects, working groups, on the basis of a correctly identified cause, search for optimization of solving problems in business; in total, over four years, the State Regulatory Service conducted 1,023 consultations for small and medium-sized business entities; the number of "address" consultations for small and medium-sized enterprises increased to 178; central and local executive bodies up to 85% and 92%, respectively, conducted M-testing as a tool for measuring the impact of regulation on small and medium-sized businesses. Obstacles to the development of small and medium-sized enterprises include the complexity or uncertainty of legislation (49.2%); corruption (44.6%); other reasons. Taking into account the results of theoretical and analytical studies, entrepreneurship is offered: to take part in events. which are defined in the priorities for small and medium-sized business entities, including in state aid programs, microcredits; participate in support programs for entrepreneurs; actively use useful information services. In the conditions of digitalization, the development of the culture of entrepreneurship and knowledge, the quality of digital advertising activity is offered to entrepreneurship.