СТРАТЕГІЧНІ НАПРЯМИ ДЕРЖАВНОГО РЕГУЛЮВАННЯ ТОРГОВЕЛЬНОЇ ДІЯЛЬНОСТІ В УКРАЇНІ

Abstract

The subject of the study is the strategic aspects of state regulation of trade activities in Ukraine. The article presents the state of domestic and foreign trade activities, as well as the place of the state in the regulation and development of the domestic and foreign markets. The concept of a mechanism for regulating the activities of commercial enterprises in the context of a fall in the level of national production with a significant import volume at the same time is revealed. The role and place of the state in the management of foreign and domestic trade, as well as the relationship between the state and the subjects of the domestic and international market, are considered. It is established that the system of state regulation measures should ensure the functioning of a competitive environment for all market participants, while ensuring the effectiveness of fair legal regulation of consumer protection, replacing managerial FSCS with regulatory ones. The objective necessity of regulatory policy and its impact on the effective development of retail trade of each individual enterprise and the domestic market as a whole is justified. The tools of the state body regulating the sphere of trade and the possible consequences of their application with clearly defined functions and powers to support innovations in this sphere of activity are considered. The analysis of the most significant legislative documents is made. The main problems and imbalances in the development of trade activities as a result of inadequate attention of the state to trade issues are identified. According to the results of the study, promising areas for improving the state's regulation of domestic and foreign trade are identified, based on the examples of world experience and the laws of progressive development of trade activities, which demonstrates the need for the state to guarantee a balance of interests of consumers, producers and network trading companies.The directions of improvement of the state regulation policy that will contribute to the development of trade and effective entry of Ukraine into the world community are highlighted.