Жанровое своеобразие официальных телеграм-каналов высших учебных заведений

Abstract

This article presents a study of the genre field of official Telegram channels of higher educational institutions in Russia. It is shown that the publications of these channels on this platform are similar in their structural and stylistic design: they have multimedia and text blocks, are characterized by concise and fragmented text, interactivity and hypertextuality, a combination of official-business and informal presentation of information, among other features. The genre composition of these channels has a core zone, which includes types of publications such as “news post,” “announcement post,” “presentation post,” “educational post,” and “digest.” Common genres on official Telegram channels of universities include “congratulatory posts,” “presentation posts of educational programs,” genres like “historical chronicle,” “interview,” “repost”; relatively rare genres include “diary,” “schedule,” “quotes,” and other models. The individual style of a specific channel is formed through a comprehensive approach to the composition of genre forms and their symbolic expression using multimedia, textual, and other systems. For the identification of different genres on this platform, thematic, stylistic, content-based, lexical features play a greater role than compositionalstructural and sign-formative characteristics. The stability and uniformity of the core zone of Telegram channels of universities, as well as the similarity of structural, stylistic, and linguistic characteristics of the genres included in it, allow us to speak about the possibility of classifying a university's Telegram channel as a special type of hyper-genre system.