СТРАТЕГИЧЕСКИЕ МАРКЕТИНГОВЫЕ РЕШЕНИЯ В СФЕРЕ ДЕЯТЕЛЬНОСТИ ОБРАЗОВАТЕЛЬНЫХ ОРГАНИЗАЦИЙ

Abstract

The purpose of the article is to formulate strategic and operational marketing solutions in the field of educational services. The article contains marketing research of both strategic and operational nature, focused on the choice of an educational organization by an applicant. According to the results of the scientific research, important and strategic objects in the field of education are presented, with which higher educational organizations and organizations of secondary vocational education interact in the educational services market and which form the core of the marketing microenvironment. Based on national and state programs for the development of the economy and education, it is concluded that education has become quite affordable and the value of education is becoming higher. The massive pace of development and a wide range of educational services served as an impetus for the development of educational organizations and institutions, the latest technologies in the promotion of educational services. The education system is developing on the basis of the knowledge system and the knowledge economy, which have a significant impact on the overall development of the education system, which significantly contributes to the increased demand for educational services, the large-scale development of the educational industry as a whole, the opportunity to bring the educational system to a new level that would comply with all the principles of digitalization of education. The results of the scientific research allowed us to present the developed strategic marketing solutions that will help accelerate the promotion of educational services based on the right marketing tools. The results of the study will allow the applicant to make his choice regarding a specific educational organization for training and obtaining the necessary competencies for work.