ДІДЖИТАЛІЗАЦІЯ ЯК СКЛАДОВА СТРАТЕГІЇ ІННОВАЦІЙНО-ІНВЕСТИЦІЙНОГО РОЗВИТКУ ПІДПРИЄМНИЦТВА

Abstract

The theoretical foundations of the formation of digitalization as a system and many factors that determine the development of business and the economy as a whole are presented. It is established that a digital enterprise is a person or business that uses information and communication technologies to communicate between customers and partners. Digitalization technologies form a virtual place in which one or more computer systems are used to record or store business information and details of people's interaction through a digital social environment, in particular sites, social networks as a single central server for exchanging information or data with the client. Enterprise digitalization is a subcategory of entrepreneurship in which part or all of what would be physical in a traditional organization has been digitized, such as digital goods or services and distribution. This is a reconciliation of traditional entrepreneurship with a new way to create and run a business in the digital age. Digitalization, like any business activity, translates an asset, service, or the bulk of a business into digital format. Digitalization as an entrepreneurial culture as an environment where people feel the impact and get motivated, innovative thinking to bear risks. In the case of an entrepreneurial business, it encourages the initiation of innovative thoughts or products. If time is involved in this, it is called intro-coaching and e-leadership as part of an entrepreneurial culture, because e-leadership can be used to create an effective entrepreneurial culture. With the development of information and communication technologies in Ukraine, there is a need to develop its own concept of digital development. The Ministry of digital transformation is responsible for the development and implementation of information and communication technologies, digitalization of civil society, improving the efficiency of government governance through digital tools, and other aspects of digital transformation. The essence and conceptual apparatus of digitalization are revealed. The components of digital entrepreneurship are presented. The main directions of regulatory regulation of digitalization development at the level of business entities are highlighted.