Abstract
The relevance of the problem of managing the introduction of innovative technologies in transport and logistics processes is substantiated. Dependences of the spread of innovations on the amount of funding, ownership of the subject of implementation by state authorities or private individuals, and the level of economic development of the region are revealed. Data on financing and innovative development of organizations and sectors of the economy are analyzed. It is confirmed that the level of innovative development does not depend solely on the amount of financing. Social models of innovation distribution are described, of which a network model can be applied in trans-port logistics under the indicated conditions. From the standpoint of the natural-scientific ap-proach, an econophysical model has been identified that allows managing the diffusion of innova-tions. Such requirements for innovations as accessibility and ease of implementation are indicated. An example of an innovative tool for providing omnichannel in supply chain management that meets the specified requirements is given.
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