ФОРМУВАННЯ СОЦІАЛЬНОГО ПАКЕТУ КОМПАНІЇ В НОВИХ СОЦІОЕКОНОМІЧНИХ РЕАЛІЯХ

Abstract

The article substantiates the relevance of studying the issues of formation of the social package in the new socio-economic conditions. It analyses the degree of study of the specified problematics. The role of the employee's social package in the personnel management system and the benefits for the employer from the introduction of the social package in the short and long term are determined. The basic requirements for the process of forming a social package in the new socio-economic realities are outlined. The importance of assessing the factors influencing the formation of a social package for company employees is emphasised. It is proposed to assess the environmental factors using the PEST-analysis, which includes political, social, economic and technological factors. It is determined that in Ukrainian companies, social packages usually include basic social guarantees provided for by the legislation of Ukraine and additional benefits provided by the employer on its own initiative. The Ukrainian trend of recent years has been the introduction of wellness programmes into the structure of the social package. The coronavirus pandemic is identified as a powerful factor influencing the structure and content of the social package. Various models of motivation to work and the possibility of their implementation in Ukraine are investigated. Foreign motivation tools that can be implemented in Ukrainian practice are outlined. The first step in the formation of a social package is to study the needs of the company, which is achieved by conducting a survey of the company's employees. The author outlines the need to constantly review the structure and content of the social package, measure its effectiveness and improve its structure. It is recommended to calculate the effectiveness of the social package by comparing the cost of formation and functioning of such a component as a social package with the benefits that arise after its implementation in the company. An important step is to conduct a survey among employees in the form of a questionnaire on satisfaction with the components of the social package.