Abstract
Results of modern marketing studies of grain market conjuncture, in particular niche crops in Ukraine, have been analyzed in the article. It has been found that grain market has undeniable advantages over other forms of organizing economic relationships. The prospects of growing niche crops have been described and the existing situation at grain market and the grain crops conjuncture have been outlined. The segmentation of crop market operators in relation to the production of niche crops has been analyzed. Key words: grain, niche crops, conjuncture, market, marketing, price, distribution, distribution prospects, infrastructure.
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